Perodua has set a sales target of 208,000 units for 2015, an increase of about 6% from 195,600 units recorded in 2014 based on the continued demand for its current model line-up especially the new Perodua Axia and the recently launched Perodua Myvi.
The second-national automaker also managed to retain its position as the most preferred compact automotive brand for 9 years in a row to date. “We are humbled by the response and support shown to us and we will continue to offer better value proposition in both out products and service to our customers,” Perodua President & CEO Datuk Aminar Rashid Salleh said.
“That being said, we remain cautiously optimistic to achieve our sales target of 208,000 units despite the challanging economic and market conditions,” he added.
During a presentation of the Perodua 2014 performance, Aminar said that the demand for the Axia is still healthy at 66,400 units booked since 15th August until 31st December last year, and of that number, 29,100 units have been delivered to its customers. During the presentation, he also announced that the Perodua Viva which has been on sale for the past 7 years has been discontinued and is replaced by the Axia in the A-segment compact car category.
Perodua received the highest booking number on September 2014, largely contributed by the Perodua Axia. (a staggering 80,000 Peroduas were snapped up in the 3rd quarter of 2014. – CW)
The company is also confident that the new Myvi will also be accepted by the public and is expected to generate sales of 6,000 units a month. As for Perodua Alza, Aminar said that it was the most popular MPV in terms of sales last year and demand for the model still remains strong.
Moving forward, the company will give more attention to its after sales business as Perodua sees better growth potential in that area in its mid and long term plan.
Although both the national carmaker’s market share collectively declined from 81% in 2001 to 47% in 2014, Perodua targets to increase its aftersales intake (vehicle patronizing its service centres) to 1.97 million from 1.92 million recorded in 2014 – an increase of 2.4%, while growing its parts and accessories sales by 6.2% to RM258.9 million this year from RM243.7 million 2014.
Aminar said that based on the expected rise in intake, Perodua also expects revenue to increase this year to RM306 million from RM303 million last year – an increase of 3%.
“We foresee the growth coming from the increase number of new Perodua vehicles on the road to be serviced as well as our efforts to further improve our after warranty customers coming back to our service centres,” Aminar said.
“While the growth in out after sales business may not be that significant this year (2015), better results are expected in the coming years as more after sales facilities and resources come on board,” he added.
Currently, Perodua is actively working with vendors, the vendor association and the Malaysian government to further improve local vendor competitiveness especially in the area of quality, cost and efficiency.
