Kia has collaborated with Twentieth Century Fox Home Entertainment to promote X-Men: Days of Future Past and its sponsorship of the Australian Open 2015. The partnership with Fox will see the unveiling of a special X-Men-inspired Kia Sorento one week before the first major tennis championship of 2015 – with the company’s brand ambassador, tennis star Rafael Nadal, revealing the car.
In the run-up to the unveiling of the one-off model, Kia is inviting X-Men fans to make a quick guess which X-Men character has inspired the car’s unique design. It either Storm, Wolverine, Mystique and Magneto but if gigantic claws are too subtle for you to identify, we’re sure it shouldn’t be hard tell which Marvel superhero this car belongs to.
You can place your votes on their Facebook page and those who guess correctly will be entered into a prize draw to win a DVD copy of X-Men: Days of Future Past.
Kia will release a video on its Facebook page and YouTube in mid-December, showing Rafael Nadal teaming up with the X-Men and taking on the Sentinels who are threatening the Australian Open 2015. To save the first Grand Slam tournament of the year, the X-Men and Nadal are helped by a ‘Kia X-Car’, which leads the attack against the Sentinels.
After its unveiling, the ‘Kia X-Car’ will be on show at Melbourne Park throughout the tournament, which takes place from 19 January to 1 February 2015. The car will then be showcased in various motor shows around the world.
