Bikes, News

Winners of Shell Advance Global Contest revealed!

(L-R) Shahbudin Saad, Shell Lubricants Cluster Mktg Mgr Alex Lim, Phan Chin Siong, Abdul Rohim Salleh and Shell Indirect Channel Sales GM Au Tong Sing

Three lucky motorcyclists each took home a Honda CBR250R sport bike finished in exclusive and eye-catching Shell Advance livery when they were selected as Grand Prize winners in this year’s Shell Advance ‘Win the Ride of Your Choice’ contest. As Grand Prize winners, Penangnite Abdul Rohim Salleh, 26; Shahbudin Saad, 51, from Sungai Petani; and Phan Chin Siong, 26, from Johor had the privilege of choosing either a Honda CBR250R sport bike, the dual-purpose Kawasaki KLX250 or a retro-chic Vespa GTS250 scooter as their dream rides. All three decided to go with the Honda.

(L-R) Shahbudin Saad, Phan Chin Siong and Abdul Rohim Salleh

The Shell Advance ‘Win the Ride of Your Choice’ contest was held from June 1 till August 15, 2013.  Participants had to purchase one 1-litre pack of Shell Advance 4T motorcycle engine oil and SMS the correct answer to a simple question along with the unique code found on the pack label to stand a chance to win. The contest, which received more than 12,000 entries from around the country, was part of this year’s Shell Advance global brand campaign that promised to help bikers enjoy every ride.

Shell Advance Win the Ride of Your Choice Grand Prize winner Phan Chin Siong of Johor Bahru

According to Alex Lim, Cluster Marketing Manager, Shell Lubricants SEA-South, the exciting prizes of this year’s contest was aimed at rewarding loyal Shell Advance customers, many of whom depended on their bikes for mobility and to earn a living. “We believe that many bikers out there view their machines as a life companion and aspire to own the ultimate bike that reflects their personality. We are delighted to reward three of our Shell Advance customers with brand new bikes of their dreams that will certainly make every ride more enjoyable,” he said.

Shell Advance Win the Ride of Your Choice Grand Prize winner Shahbudin Saad from Sg Petani

Ex-soldier Shahbudin said, “I am thankful to Shell Advance for giving me the opportunity to win a dream bike like this.  Otherwise, it would have been difficult for a small-time trader like me to afford one. The exclusive Shell Advance design is really special and the bike looks even better in real life than in the pictures!” said mechanic Abdul Rohim, who could not keep his eyes off his brand new bike.

Shell Advance Win the Ride of Your Choice Grand Prize winner Abdul Rohim Salleh from Penang

Merchant seaman Phan was thankful that his sister decided to submit the contest entry on his behalf. “This gorgeous bike is certainly an incentive for me to take up riding again,” said Phan, who used to own a Yamaha moped before trading it for a car. Developed based on a deep understanding of bikers and their day-to-day needs, the Shell Advance 4T range features RCE Technology designed to deliver reliable oil performance by helping remove deposits and maintain viscosity for better protection; better control via smoother gear changes and slippage prevention; and a more enjoyable ride by reducing vibration and engine noise. It is available in four clearly tiered and easily differentiated products designed for specific types of motorcycles and performance requirements.

For more information on Shell Advance products and the `Win the Ride of Your Choice’ contest, visit

Text & images courtesy of Shell.