Proton Appoints New Management Members


PROTON Holdings Berhad (PROTON) announces the appointment of new members of management in both PROTON and Proton Edar Sdn Bhd (PESB).

Mr Andreas Prinz, COO Commercial En Norzahid Mohd Zahudi, CEO Proton Edar Mr Daniel Tan, COO Proton Edar

Mr. Andreas Prinz, who joined PROTON in July 2014 as the Director of International Sales, has now taken the role of Chief Operating Officer, Commercial. Andreas has 29 years of proven working track record in large multinational companies with 23 years in top executive positions, overseeing various key roles in various countries across the globe. With a qualification of Master’s Degree in Business Administration from the University of Applied Sciences Rendsburg, he has spent 15 years in the automotive industry, contributing to companies like Volkswagen and Bentley Motors.

Encik Norzahid Bin Mohd Zahudi and Mr. Daniel Tan Soo Liang have both came on board PESB as Chief Executive Officer and Chief Operating Officer, respectively, effective 1st October 2014.

Norzahid, holds an MBA in Strategic Management from Swiss Management Forum St. Gallen, Switzerland. He has 32 years of experience in key industries like consultancy, financial and automotive, spearheading and overseeing areas of strategic planning, project and marketing management, brand building, stakeholder relations and international market reach. He spent 21 years in the automotive industry which includes the management of multiple notable brands for both international and domestic distributorship networks.

Daniel, who holds a Degree from Universiti Malaya, brings with him 26 years of working experience in various industries including 10 years in the automotive sales. Throughout his involvement in the automotive Industry, he has overseen the sales in both local and ASEAN markets with his last role serving a German marque in China.

Encik Azmi Bin Idris, who was the CEO of PESB has been reassigned to the role as Director of Quality, effective on the same date.