A recent study by the University of Michigan listed Malaysia as the 17th most dangerous country in the world for road users with 30 fatalities per 100, 000 individuals. The study also highlighted that Malaysia is second only to Thailand in terms of road fatalities in the South East Asian Region. Further to this study, the World Health Ranking 2011 ranked Malaysia at number 20 in terms of countries with the most death caused by road accidents.
Meanwhile, the Malaysian Institute of Road Safety Research (MIROS) recently cited that an average of 18 people are killed on Malaysian roads on a daily basis and this figure is predicted to rise to 29 people by the year 2020. The percentage of killed and seriously injured motorist have also increased dramatically by 80% from the year 2001 to 2013, further demonstrating the seriousness of the need for road safety in the country.
As the Malaysian government aims to see a 50% reduction in road fatalities by the year 2020, a need for rigorous effort to reduce the number is especially imperative particularly when 19.4% of these fatal crash collisions are caused by motorcycles going out of control. Accidents involving motorcycles account for 60% of the total number of deaths whilst car drivers and passengers account for over 25% of deaths in road fatalities in Malaysia. (Source: Malaysian Road Safety Department.)
To create more awareness for the importance of Active Safety features in cars and motorcycle, BMW Group Malaysia is hosting an exhibition from the 9th of October to 12th of October 2014 at Sunway Pyramid called the BMW Active Safety Showcase. This event will demonstrate BMW’s integrated approach to vehicle safety with a special focus on the BMW Group’s “Safety 360°” principle which outlines the importance of the Vehicle, Technology and Equipment as well as Training in ensuring safety on the road.
The exhibition will be located at LG2, Blue Concourse, Sunway Pyramid Shopping Centre so if you are free this weekend, head down to Sunway Pyramid to learn more about these safety technologies in cars and motorcycles.
