Ambition, confidence and passion are three qualities that define Nissan’s presence at the 2014 Paris Motor Show. Taking centre stage is the all-new Pulsar – a car that marks Nissan’s return to the C-segment. Designed and engineered with the same unique approach and philosophy that produced Nissan’s market-leading crossovers, the Pulsar makes its public debut at Paris.
The arrival of the new Pulsar gives Nissan its strongest and most complete line-up in its history. Combining class-leading cabin practicality and space, the Pulsar also reinforces Nissan’s commitment to bringing new technology to the sector. In addition to innovations such as Forward Emergency Braking and LED headlamps, the Pulsar features Nissan’s acclaimed Around View Monitor and Safety Shield – a comprehensive suite of safety technologies that includes sector-first Moving Object Detection.
Paris also sees the Pulsar range shown in its entirety, with the most powerful 1.6 DIG-T 190 model unveiled for the first time. Featuring a number of unique design features, the 190PS model gives the Pulsar line-up a sporty, dynamic edge.
Further exploring the performance theme is a dramatic new Pulsar NISMO design concept. Making its global debut at Paris, it showcases the sporting potential of the new Pulsar with its innovative design that expresses further improvement of aerodynamic characteristics and dynamic performance backed by the NISMO’s own racing car technology.
The launch of the new Pulsar marks the brand’s 12th launch in as many months – an incredible achievement. What makes this even more remarkable is the fact that Nissan is also driving forward its development of new technologies in exciting new sectors of the global automotive market. Nissan is building on its leadership in zero-emissions sector with the successful launch of the new e-NV200 electric van, and remains committed to bringing autonomous vehicles to the market by 2020.
Nissan’s ambitious new product drive and the ongoing success of its current range is taking the brand’s European production volumes to record levels. With more models reaching more consumers in more markets than ever before, Nissan is on track to become the number one Asian brand in Europe by 2016. Key to this success is Nissan’s growing base of European production hubs in Russia, Spain and the UK that support local economies and bring innovative and exciting new models to market.
The 2014 Paris Motor Show also highlights Nissan’s ongoing development of the NISMO brand – which celebrates its 30th anniversary this year. In addition to the Pulsar NISMO design concept, Nissan is also unveiling a fully updated 370Z NISMO model. The new model features a number of key engineering and design updates that combine to deliver an even sharper and more engaging driving experience. The new model benefits from technical upgrades developed as part of the GT-R NISMO project, with the end result being the sportiest production 370Z ever offered.
Another new NISMO model guaranteed to set pulses racing at Paris is the new Juke NISMO RS. Having made its debut at the Geneva Motor Show in March, the latest evolution of the acclaimed Juke NISMO appears at Paris ahead of its showroom debut in December. Shown in full production form, the 218PS Juke NISMO RS features a host of engineering and styling updates that deliver an even more focused drive.
Nissan’s desire and passion to change the way cars are envisaged, designed and used is further highlighted by the appearance of the IDx Freeflow and IDx NISMO concept cars., Both IDx models were designed using a ‘co-creation’ approach that allows consumers to become part of the design process.
Designed by and for the ‘digital native’ generation born after 1990, the IDx Freeflow and IDx NISMO models showcase an alternative approach to vehicle creation. Visitors to the Nissan stand can experience the design process via a specially-developed Oculus Rift 3D virtual reality headset.
Paris Motor Show highlights
Nissan Pulsar
Created with the same DNA as Nissan’s celebrated and best-selling crossover models, the all-new Pulsar marks the start of another exciting chapter in Nissan’s European story. Designed specifically to meet the demands of C-segment buyers, the Pulsar combines exceptional levels of practicality – including sector-best rear legroom – with a host of new-to-segment technologies. These include Nissan’s acclaimed Around View Monitor, Moving Object Detection and LED headlights, plus protection systems such as Forward Emergency Braking and Lane Departure Warning.
The Pulsar line-up features three engine options, with the most powerful 1.6 DIG-T 190 unveiled for the first time at Paris. Developing 190PS, the range-topping model also introduces a number of design features that further reinforce its sporting nature.
Nissan Pulsar NISMO
Created to showcase the performance potential of the new Pulsar, the Nissan Pulsar NISMO design concept makes its global debut at Paris. It is an innovative design study model that embodies NISMO’s racing car technologies Nissan is investigating in a new and exciting way to develop its NISMO road car range.
Nissan 370Z NISMO
Nissan’s desire to deliver high-end performance at an affordable price is highlighted once again with European debut of the new 370Z NISMO. Harnessing NISMO spirit and engineering knowledge, the new 370Z NISMO has been extensively reworked to deliver a sharper and more engaging driving experience. Incorporating a number of significant design and engineering innovations developed on the range-topping GT-R model, the new 2015 MY NISMO model is the sportiest and most focused 370Z to date.
Juke NISMO RS
Appearing at Paris ahead of its showroom debut in December, the new RS model marks the start of a second exciting chapter in the history of the Juke NISMO, and further expands Nissan’s growing NISMO road car line-up.
First previewed at the 2014 Geneva Motor Show, the Juke NISMO RS has undergone a thorough NISMO development programme, and follows hot in the wheel-tracks of the flagship Nissan GT-R NISMO. With more performance courtesy of its 218PS engine, a sharper chassis set-up, more powerful brakes and extra equipment, the new RS is an even more extreme and focussed version of Nissan’s acclaimed compact crossover.
Nissan IDx Freeflow and NISMO concepts
The IDx Freeflow and IDx NISMO concept cars highlight Nissan’s innovative new approach to car design. Through the use of virtual reality technology, Nissan has been able to open up the design process in an exciting new way. The IDx Freeflow and NISMO models have been co-created by Nissan and the ‘digital native’ generation born after 1990. Both were designed using the experimental new process and reflect the design ideas, dreams and desires of the next generation of car buyers.
