13 years after the brand re-launched in 2001, MINI has reached an impressive milestone as the 3-millionth MINI rolled-off the assembly line at the Oxford plant in the UK recently. The car is a MINI 5-Door sporting the UK’s Union Jack as seen on the picture above.
‘Plant Oxford’ currently produces the MINI, MINI 5-door, MINI Convertible, MINI Roadster and MINI Coupé models. The success of the MINI brand can be seen in the positive developments at Plant Oxford since 2001. Back then, a single shift of around 2,400 employees produced about 300 cars a day. Today, the Oxford site employs around 4,000 people. Working 3 shifts, the plant produces around 1,000 MINI cars per day.
According to the automaker, UK is the MINI brand’s second-largest market worldwide after the US. UK is also the fourth-largest market for the BMW Group. 80% of the MINIs made in Oxford are exported, making MINI the third-largest vehicle exporter in the UK. To date, 2 million MINIs have been exported from the UK to more than 110 countries.
“Today, we mark two important milestones for MINI. 3 million MINIs produced, and 2 million MINIs exported from Oxford to customers worldwide. These are impressive figures and definitely a reason to celebrate. In markets big and small, MINI has always appealed to customers on an emotional level,” said Board of Management member Peter Schwarzenbauer.
