Jaguar has released a picture showing the front fascia of what appears to be an XE, the brand’s new mid-sized premium sports sedan.
The British automaker said that it will mark the launch of the new XE sports sedan with the “FEEL XE” project, an audio-visual spectacle featuring multi-platinum, British singer songwriter Emeli Sandé that will be seen and heard on September 8 when the car will be officially unveiled. Jaguar is also collaborating with Stella McCartney and Idris Elba for the “FEEL XE” project.
Fiona Pargeter, PR Director for Jaguar Land Rover, commented, “XE is a very special car and we wanted to ensure it had a very special launch. We are very excited to be working with such amazing global talent to create interesting and engaging experiences that we can share around the world. Emeli is an incredible artist and one who embodies the creativity and elegance that is at the heart of the Jaguar brand and the new XE.”
Emeli and Jaguar are looking to the public for inspiration as Emeli begins to write a FEEL XE song about the feeling of ‘Exhilaration’ to support the reveal of the Jaguar XE. In order to secure inspiration Emeli and Jaguar will ask the public “What makes you feel Exhilarated?”
Using #FEELXE the public can share words, pictures, sounds and films with Emeli through social media (Twitter, Facebook and Instagram) that express what makes them feel Exhilarated. As Exhilaration can mean many different things to many different people, Emeli and Jaguar are expecting a diverse range of submissions.
The new XE sport sedan will be revealed on 8th September 2014 with more details to come so stay close cos we’ll keep you posted!
