SISMA Auto Sdn Bhd, the sole importer, distributor and exclusive accredited after sales service provider for Jaguar cars in Malaysia since 1994, is relishing its new role as a dual-brand Jaguar and Land Rover dealer as it celebrates its 20th anniversary this year.
SISMA Auto acquired 40% of share in Sime Darby Motors’ Land Rover (Malaysia) Sdn Bhd on April 1 this year. The new joint-venture company, which was renamed Jaguar Land Rover (Malaysia) Sdn Bhd, was appointed as the exclusive importer for Jaguar and Land Rover in Malaysia. Jaguar Land Rover (Malaysia) subsequently appointed SISMA Auto and Sime Darby Auto ConneXion as dual brand Jaguar Land Rover super dealers across Malaysia.
The joint venture takes advantage of more than 50 years of cumulative experience of the partners and is expected to propel the Jaguar and Land Rover brands to new heights in Malaysia following a landmark year in 2013 which saw total combined sales of more than 1,100 units.
To celebrate this new role and 20 successful years in the Malaysian automotive industry, SISMA Auto holds its first-ever dual-brand road-show featuring the latest Jaguar and Land Rover vehicles at Bangsar Shopping Complex.
The Jaguar Land Rover road-show will run from now until June 22, 2014 and the models on display include the Jaguar XF, XJ, F-Type, Range Rover Sport, Range Rover Evoque and Land Rover Discovery 4. The company is offering exclusive Anniversary promotions on all models including financing from 1.68%, accessories packages worth RM10,000 and limited edition EPOS SISMA watches.
So don’t forget to head down to Bangsar Shopping Centre to check out their latest offerings! Better yet, feast your eyes at with the stunning Jaguar and Land Rover models such as this F-Type S (pictured above) or the recently launched Range Rover Sport.
According to SISMA Auto Managing Director Syed Khalil Syed Ibrahim (pictured above), the company was proud to have been entrusted with another iconic British brand after having been the custodian of the Jaguar brand in Malaysia for the past two decades.
“We are now entering into an exciting time as we see tremendous growth potential for both the Jaguar and Land Rover brands in Malaysia. The principal’s aggressive product development strategy has resulted in the introduction of a host of highly acclaimed new models, with more in the pipeline,” he said.
Syed Khalil also announced that the new Jaguar F-Type coupe and F-Type R will be launched in Malaysia in the second half of this year.
In term of network expansion, the company is investing in upgrading and expanding its network to cater to the growing number of customers of both brands. Its brand new dual-brand showroom at Menara Worldwide in Bukit Bintang, at the heart of Kuala Lumpur’s premier lifestyle district, is scheduled to open soon while a new Jaguar Land Rover 4S centre in Penang is currently in the planning.
SISMA Auto MD Syed Khalil Syed Ibrahim (L) and Chairman Syed Hussain Syed Mohamed at the company’s first dual-brand roadshow at Bangsar Shopping Centre 
