Toyota has just scored a sponsorship with one of the biggest sports events on the world – the Olympic Games. The Japanese company recently announced it has entered into a sponsorship agreement with the International Olympic Committee (IOC) to become part of The Olympic Partner (TOP) program.
The agreement runs through to the end of 2024 in the mobility category, which includes vehicles, mobility services and mobility solutions.
Toyota’s relationship with the Olympic Games and the Olympic Movement is effective immediately, with Toyota granted sponsorship rights in Japan through 2016. Toyota’s rights will extend globally beginning 2017. That means, we won’t see as much official Toyota sponsorship at 2016 Olympics in Rio de Janeiro, while the company will enjoy a much more visible presence at the 2018 Olympics in Pyeongchang, South Korea.
The product categories covered by the Toyota sponsorship are vehicles (including passenger cars, urban mobility vehicles and commercial vehicles), mobility services (including vehicle and road safety and transportation support systems and services) and certain transportation and mobility support products.
