The Mercedes-Benz GLA compact SUV has arrived in Japan and Mercedes-Benz thought that it would be an effective marketing scheme to collaborate with the popular game maker (or perhaps used to be…), Nintendo involving our favourite icon, Super Mario in their promotional campaign.
In the ad, an 8-bit version of the new car is driven by Mario through an abbreviated recreation of the famous Level 1-1 from the original Super Mario Bros, where it proves well-suited for vanquishing Goombas, vaulting over pipes and handling other hazards that, admittedly, most drivers are unlikely to encounter. The ad then switches to a real-life setting, where a terrifying-looking Mario emerges from the Mercedes-Benz compact SUV and stares down the barrel of the camera before promptly tripping on one of those pesky mushrooms.
Apart from that, players in Japan will be able to drive the GLA-class SUV in “Mario Kart 8” which comes as free downloadable content (DLC) to players who purchase the “Mario Kart 8”. We presume rescuing princess Peach from the turtle monster Bowser will now be extremely easy, since Mario no longer has to walk all the way to his castle!
Don’t forget to check out the ad below!
http://www.youtube.com/watch?v=_AkgJZGspCM
