Today marks a first, a first time that a three-dimensional (3D) trademark was awarded for an industrial product. And that trademark goes to Honda Motor Co., Ltd. for the shape of the Super Cub, a very familiar scooter around the world. The trademark was awarded by the Japan Patent Office and it really does set a precedent for future 3D designs especially in an era where 3D printers are starting to fill the market.
More than 50 years since the Super Cub was first introduced in 1958, Honda has maintained the consistent design concept of the Super Cub while continuously achieving functional improvements. As a result, it came to a point where most consumers who see the design of the Super Cub recognize it as a Honda product, and that became one of the determining factors for the Japan Patent Office to grant the trademark.
The Super Cub has been sold in more than 160 countries*. Cumulative worldwide production of the Super Cub has reached 87 million units* as of March 2014, which makes the Super Cub a motorcycle with the largest production volume in the world.
Honda will continue cherishing the basic concept of the Super Cub and strive to deliver joy to customers all around the world.
