Citroën has appointed Linda Jackson as new CEO for the company replacing Frédéric Banzet on 1st June 2014. Linda Jackson who has over 35 years experience in the automotive industry in a variety of financial and commercial roles is currently the Managing Director of Citroën in the United Kingdom and Ireland.
At the same time, Yves Bonnefont is appointed CEO for the DS brand to accelerate the development of DS as a premium brand. He is currently Director of Strategy for the Group and deputy CEO for the Citroën brand.
According to a statement from Citroen, both Jackson and Bonnefont will be responsible for ‘implementing the Back in the Race initiative’ at their respective brands, reporting in to Group CEO Carlos Tavares as part of the executive committee.
