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TOC & TOYO Lubricants seal RM500,000 sponsorship deal

TOYO Lubrication (M) Sdn Bhd MD & Founder Eddy Choong sealing the sponsorship with a handshake with TOC CEO and Founder Adelaine Foo

The Otomotif College (TOC) has recently sealed a sponsorship deal with a private grease manufacturer, TOYO Lubricants (M) Sdn Bhd.

The three-year sponsorship worth approximately RM500,000 will see TOYO Lubricants to play a key role in enhancing the knowledge of lubricants among TOC trainers and students by sharing technical information and providing input into TOC’s syllabus.

Under the terms of the memorandum of understanding, TOYO Lubricants will provide a complete range of its products such as engine oil, degreaser, coolant, greases, gear oil, and transmission, brake and power steering fluids to be used at TOC’s training workshops.

TOC’s Motorsport Team is also set to benefit greatly from the sponsorship. TOYO Lubricants will supply the team with high performance engine and gear oils, high temperature constant velocity joint and wheel bearing greases, brake fluids and engine coolant.

(L-R) TOYO Lubrication Malaysia Operations Director Brandoon Choong, MD & Founder Eddy Choong, TOC CEO & Founder Adelaine Foo and TOYO Lubricantion Malaysia Executive Director Bruce Choong

The team’s Proton Satria Neo R3 used TOYO Lubricants ’s engine oil for the first time, specifically the Titanium 8000 15W-40 semi-synthetic oil, last year and posted its best-ever result. From failing to finish in previous races, it finished a credible seventh out of 28 teams at the 2013 Sepang 1000KM (S1K) Endurance Race. TOC Motorsport Team also finished seventh out of 22 teams at the recently concluded Malaysian Super Series Round 1 at Sepang,

TOYO Lubricants will also sponsor new equipment for TOC’s training workshops such as transparent engine simulator, coolant and brake fluid tester and lubricant bay equipment such as engine oil flushing machine, oil collector and washing bay.

TOC Chief Executive Officer Adelaine Foo said that the college was always looking for partners who share its aim of developing a new generation of automotive professionals who are mobile and employable.

TOYO Lubrication (M) Sdn Bhd MD & Founder Eddy Choong demonstrating the superior lubricating performance of its semi-synthetic TOYO Titanium 8000M motor oil in  a load test

“We are delighted to welcome TOYO Lubricants as a partner. As two home-grown brands that have managed to succeed despite the odds, we share a similar vision and values, in particular, a steadfast commitment to quality. TOC has been providing world-class automotive education for a decade now while TOYO Lubricants has been producing top quality, world-class products for the past 18 years. We know that for a fact as TOC Motorsport Team used TOYO Lubricants ’s engine oil for the first time last year and recorded our best achievement ever,” she said.

TOYO Lubricants Business Development Director Albrert Chin said that the company, which has been contract-manufacturing lubricants and greases for established international brands since 1997, was looking forward to playing its part in equipping a new generation of automotive technicians with a better understanding of lubricants and greases.

“There are still many misconceptions about lubricants out there and many consumers and even mechanics do not know the basics of choosing the right lubricant for their cars. We hope to impart the technical expertise that we have developed over the years to TOC trainers and students,” he said.