NAZA Bikes Sdn Bhd has recently launched the latest edition of the widely popular NAZA Bikes Blade, the Blade 250i Naked SE.
Since its initial introduction in 2006, the NAZA Blade has been popular amongst the 20 – 35 age groups and is still the preferred choice for Malaysia’s entry-level riders for high capacity bike, regular commuters and those who want a hassle-free riding experience.
In keeping with the changing demands of the local market, NAZA Bikes has made several modifications to the Blade’s design over the years, the latest being the Blade 250i Naked SE.
The NAZA Blade Naked SE is essentially a snazzy, aesthetically upgraded version of the original Blade Naked model and is the product of a technological collaboration with South Korean motorcycle manufacturer, Hysoung.
Aerodynamic side covers, stylish under-cowling and spiffy new headlamp cover enhance the bike’s sporty look. On the other hand, the new triangular muffler design enables a smoother ride and better fuel efficiency. The Blade 250i Naked SE also features new artistic sticker designs and fibreglass parts.
With the introduction of this new model, the company expects it to contribute 600 units to the targeted sales of 4,000 units of NAZA 250cc – 650cc range.
“For the past 2 years, we have seen the change in preference from the sports bike to naked bike. Many naked bike models were introduced in that time, especially in the engine category of 200 cc to 250cc. Although our bread and butter is the sports bike version of 250cc and 650cc, our latest offering of this naked bike will essentially make us a formidable player in this category,” said Nik Danial Nik Mahmood, the Vice President of 2W division.
“With the ASEAN motorcycle market for the 250cc to 650cc range experiencing dramatic growth in recent years, we recognize NAZA Bikes potential to become one of the key players in the region and aim to eventually make the brand a household name. The NAZA Blade has received such a positive response in Malaysia that we are confident it will also capture the attention of motorcyclists in other countries such as Cambodia, Vietnam and Indonesia, 3 markets that we are expanding to with these products,” said Nik Danial Nik Mahmood.
The NAZA Blade 250i Naked SE is priced at RM13,988, on-the-road.
