At the 2014 Beijing Motor Show, Nissan premièred the Lannia concept, addressing the lifestyle of China’s rising “Post-80s” generation.
Positioned as a “sedan theory-breaker,” Lannia Concept is the result of collaboration between Nissan Design China in Beijing and the Nissan Global Design Centre, and features “an energetic, sleek and agile design that addresses the tastes and values of contemporary Chinese ‘Post-80s’ trendsetters,” according to Nissan.
“Lannia Concept joins our growing family of China-focused models,” said Palmer. “It was designed by Chinese, built by Chinese for the Chinese people, and ultimately, for the world.”
Palmer recognized the heavy involvement of the local Chinese teams spanning from market research to design that led to the birth of the Lannia Concept. Its Chinese name, “蓝鸟・印象” (“lan niao, yin xiang”) was also announced in honour of the legendary Nissan Bluebird.
The Lannia features signature trademarks of Nissan’s next generation design, including the V-motion grille, boomerang headlamps, a distinctive kick-up pillar, as well as the “floating” roof. According to the head of Nissan Design China, Taiji Toyota, the Lannia Concept exudes “daqi” — a Chinese word that is hard to define but has the strength to push people to aspire towards better things.
The 2014 Beijing Auto Show also hosts the Chinese debut of the Nismo brand with the launch of the GT-R Nismo and 370Z Nismo versions. Other exhibits are the BladeGlider concept and Nissan’s Chinese lineup.
http://www.youtube.com/watch?v=Vz_O7ZYD01g
