Automotive events are the ultimate playgrounds for car enthusiasts, and this year, Sime Motors is making history with its inaugural automotive showcase, Sime Motors AutoArena.
The event will be held at the iconic National Stadium in Bukit Jalil from 10 to 12 January 2025 (Friday to Sunday).
This groundbreaking event promises to be a treat for car and motorcycle enthusiasts, marking an auspicious beginning to the automotive calendar.
Sime Motors, a core business of the Sime Group, has long been a leader in the automotive industry, excelling in both Internal Combustion Engine (ICE) and Electric Vehicle (EV) markets.
Representing an impressive range of marques, including luxury brands such as BMW, Rolls-Royce, Jaguar, Land Rover, and Porsche, as well as popular names like Ford, Hyundai, and BYD, Sime Motors brings a world-class lineup to this event.
Commercial vehicles will also feature prominently, ensuring a diverse showcase for all tastes and preferences.
The Sime Motors AutoArena will spotlight renowned global brands alongside an exclusive array of premium vehicles from the Auto Selection.
Visitors can anticipate irresistible promotions, test drives, and personalised offers, creating unique opportunities to realise their dreams of owning their ideal vehicles.
Beyond the cars, the event will offer a vibrant lineup of activities, exclusive deals, and merchandise displays, ensuring an engaging experience for all attendees.
“Sime Motors AutoArena signifies our commitment to delivering unforgettable experiences to our customers,” said Jeffrey Gan, Managing Director of Southeast Asia, Sime Motors.
“We’ve evolved from showroom events to outdoor car parks and air bases, and now, taking over the National Stadium Bukit Jalil. This serves as a testament to our growth and unwavering passion for engaging and connecting with our customers through innovative ways.”
Sime Motors’ extensive involvement in the automotive business spans importation, assembly, distribution, retail, and rental.
Their state-of-the-art retail facilities are designed to provide an immersive experience and exceptional service, reinforcing their reputation for excellence.
With a focus on regional operations, Sime Motors is steadfast in its mission to lead the EV market.
The Sime Motors AutoArena promises to be an extraordinary event, setting a high bar for automotive showcases and solidifying Sime Motors’ position as a driving force in the industry.
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