Audi uses crowdsourced internal ideas to save €110 million

More efficient through ingenuity: In 2018, Audi employees submitted more than 25,000 ideas, and the company implemented approximately 13,500 suggestions for improvement. Last year, the brand with the Four Rings saved €109.1 million at the Ingolstadt and Neckarsulm sites. Some of this was returned to the employees in the form of bonuses: a total of €8.1 million.

Audi relies on lean processes to manage its ideas. Experts from the specialist departments examine the employees’ suggestions decentrally and decide directly on their implementation. An online tool informs the Audi employees about the progress made in this process, thus ensuring maximum transparency. An internal Ideas Agency advises the employees.