News, Safety

Volvo Trucks focuses on safety not just within the truck but on the roads as well

Volvo Trucks Malaysia continues to emphasise its commitment to safety through its two hallmark campaigns; “Stop Look Wave” and “See and be Seen”. Aimed at road users, in particular children and cyclists, these safety campaigns intend to raise awareness of risks and create an understanding on how to act safely in traffic.

Pioneered by Volvo Trucks in Sweden, the Stop, Look and Wave campaign was designed to help children understand how to act safely near traffic. With three simple steps, “to first stop, to then look and notice their surroundings and finally, to wave at the driver and make sure they have been seen,” the campaign offers simple yet important advice to children that may ultimately save lives.

The Stop Look and Wave campaign with the Klang Community at Taman Perempat

Commenting on the Stop, Look and Wave campaign, Mitch Peden, the Managing Director of Volvo Trucks Malaysia said, “Over 260,000 children around the world die in traffic accidents each year. Through collaboration with local partners, we hope to do our part to keep Malaysian children safe on the road.”

The See and Be Seen initiative on the other hand focuses on awareness while in traffic. Armed with the knowledge that most accidents are due to human factors such as lack of attention, poor understanding and misjudgement, Volvo Trucks took the lead in designing fun activities that demonstrate how safety can be improved in the interactions between cyclists, motorcylists and truck drivers and thereby reduce the risk of accidents.

In collaboration with Petronas Carigali in Kerteh, Volvo Trucks organised the Festive Season Safe Drive Campaign to help shed more light on road safety, highlighting the large number of road deaths in Malaysia involving motorcyclists. As part of the Volvo’s See and Be Seen Campaign, participants were shown a presentation on road safety by professional driver trainers from Volvo Trucks and took part in activities that gave them an opportunity to apply their knowledge on blind spots.

“81% of road accidents in Malaysia are due to human errors,” adds Peden. “It is not enough for us to make our trucks safer, we play an important role in making sure the world’s roads are safer too. Safety talks with our partners and the communities that we operate in are part of Volvo Trucks’ on-going efforts to make our roads safer fo everyone.”

Participants would select which bicycles they think were in the blind spot of the truck driver on the card before going and sitting in a real truck and experiencing where the real blind spots were.

Through both of these campaigns, Volvo Trucks aims to combat the impact of road accidents and make a positive difference to the lives of road users, not just in Malaysia but around the globe. Volvo Trucks actively supports and collaborates with communities and organisations across Malaysia to help promote road safety. For those interested in inviting Volvo Trucks to talk about the Stop Look and Wave or See and Be Seen, please reach out to the following address: