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The new Audi A1 Sportback

In 2010, a brand-new Audi model line made its debut in the shape of the A1. Since its launch, the A1 has had lacklustre appeal here in Malaysia. Several factors can be blamed such as the price point and also the availability of dealers and support in the country. And now the second generation of the successful compact car is rolling to the starting line.

The A1 Sportback has grown significantly in length – with an additional 56 millimetres, it now measures 4.03 meters. Its width has remained almost the same at 1.74 meters. The new-generation model – including aerial – is only 1.43 meters high. The wide track and short overhangs provide for a taut, sporty look. The wide, low-placed Singleframe grille and the implied side air inlets dominate the distinctive front. Below the edge of the hood are three flat slits – a homage to the Sport quattro, the brand’s rally icon from 1984.