Formula 1 is finally moving towards the digital age by providing a live streaming service in 4 languages. The service will allow subscribers to be able to access all 20 driver on-board cameras throughout the race season. In addition to that, subscribers can also choose another service called F1 TV Pro. The F1 TV Pro provides unique feeds which are not available on any other platforms.
Subscribers to the service will be able to choose the content they view and how and when they access it. All of practice, qualifying and races, will be offered live, along with press conferences and pre and post-race interviews. Subscribers will be able to watch live races of the main support series, the FIA Formula 2 Championship, GP3 Series and Porsche Supercup, among others.
The service will be launched in 24 markets which includes Germany, France, USA, Mexico, Belgium, Austria, Hungary and much of Latin America. Access will initially be available through desktop and web, with mobile apps and TV apps being phased in on Amazon, Apple and Android, enabling users to watch on a range of different devices at no additional cost. Pricing for F1 TV Pro will be offered on a monthly basis of USD$8-$12, and annual rates will be priced according to market.
A less expensive, non-live subscription tier, F1 TV Access will provide live race timing data and radio commentary, as well as extended highlights of each session from the race weekend. It will also be underscored by unprecedented access to archive video content from the amazing historic archive owned by Formula 1. F1 TV Access will be available on a near-global basis at launch, to complement F1 TV Pro.
“With the launch of F1 TV, we are beginning on the journey to build a cornerstone of our digital transformation. F1 TV subscription products are clearly and centrally aimed at our hardest core fans, and we are firm believers that while we are bringing a new audience to the sport, we must always remain focused on delivering products and experiences that serve the most avid F1 fans.
“Our objective with F1 TV is simple: provide these fans with the best available service to watch live Grands Prix and provide them with the best sports OTT customer experience in the world. Our team and our partners are singularly focused on delivering on that vision: not just for launch but over the long-term. Live streaming video is an exciting space changing almost daily,” said Frank Arthofer, Director of Digital and New Business, Formula 1.
“F1 is the first global sport to adopt such an ambitious mobile strategy – and we’re excited to be part of it. A single global OTT video platform, with multiple live feeds and hundreds of hours of past highlights, gives fans the power to create their own unique, immersive motorsports experiences. It’s a way to keep existing audiences hooked and attract new fans to the world of F1 too,” said Mehul Kapadia, Managing Director, Tata Communications’ F1 Business.
