Come 22nd February, BMW Group Malaysia will present the BMW Luxury Excellence Pavilion for the very first time in Malaysia. The unique, one of a kind fascination programme will unveil the BMW Concept 8 Series for the very first time not only in Malaysia but in South East Asia.
Mr. Han Sang Yun, Managing Director and CEO of BMW Group Malaysia said, “We’re very excited to be able to bring the BMW Luxury Excellence Pavilion to Malaysia later this month. The pavilion is a one of a kind experiential programme which was recently presented in Toronto, Canada and now makes its way to Malaysia. The pavilion shares our vision of the luxurious appeal of our brand and for the very first time in South East Asia, will unveil one of our newest concept vehicles, the BMW Concept 8 Series.”
Han added that the BMW Concept 8 Series demonstrates the harmonious relationship between razor sharp dynamics and modern luxury in one vehicle as well as strengthens the BMW Group’s leadership in the luxury class. “As Adrian van Hooydonk, Senior Vice President at BMW Group Design describes the BMW Concept 8 Series – it’s a slice of pure automotive fascination and showcases a new approach to the use of forms on the car’s surfacing to make a forceful statement and create a model brimming with character. In short, the BMW Concept 8 Series is completely a driver’s car and clearly communicates Sheer Driving Pleasure in the most luxurious way.” said Han.
With limited and exclusive entries per session, the public are encouraged to register their interest to visit the BMW Luxury Excellence Pavilion at www.bmwpavilion.my from today to 11th February 2018. Confirmed invitations will be shared from Wednesday, 14th February 2018.
