4x4, Featured, Featured, Launches, News, SUV, Videos

Lamborghini Urus SSUV officially launched! [+Videos]

Yes, it has finally arrived. And no, that’s not a typo in the headline, since Lamborghini is dubbing the new Urus a SUPER Sport Utility Vehicle.

And here’s the official promo video from Lamborghini!


Launched yesterday in Sant’Agata Bolognese, here’s the actual official introduction video, with real-time translation from Italian.


As far is specifications are concerned, the Urus doesn’t disappoint. It packs a 4.0-litre V8 with twin-turbochargers, producing 650bhp and a top speed of 190mph or 300kmh!

Aimed squarely at taking on the likes of the Bentley Bentayga and Porsche Cayenne, its name, Urus, typical of the finest ‘bovine’ Lamborghini traditions, comes from an ancient breed of….cattle. Yes, it’s named after a cow. Moo.

Estimated to begin deliveries in the first half of 2018, the Urus will cost around US$200,000, which makes it cheaper (there) than a Mercedes-Benz G65 AMG. Interesting.

You can read more about the Urus at Lamborghini’s official website here.

Photo Gallery (Many thanks to Alfonso Rizzo, images & additional information courtesy of The Verge)