BMW has finally started teasing us with the upcoming i8 Roadster, dubbed as the 3rd member of the i family, the BMW i8 Roadster will make its debut in 2018. This comes to meet a demand of folks who want a sporty car yet have electric benefits and also enjoy driving with the top down.
Here’s the next look in Plant Leipzig:
BMW i is a BMW Group brand focusing on connected mobility services, visionary vehicle concepts and a new understanding of premium strongly defined by sustainability. BMW i is represented in 54 countries with the BMW i3 electric car for urban areas, BMW i8 plug-in hybrid sports car and plug-in hybrid BMW iPerformance Automobiles.
BMW i opens up new target groups for the company and serves as an incubator for innovations. Technologies which have debuted successfully in BMW i cars are carried over to parent brand BMW’s other models. BMW i is also associated with enterprises including DriveNow (car sharing), ReachNow (car sharing 2.0), ChargeNow (easy access to the world’s largest network of charging points), ParkNow (straightforward location, reservation and payment of parking spaces), venture capital company BMW i Ventures (investment in start-up companies with a focus on urban mobility), BMW Energy (energy optimisation services) and the Centre of Competence for Urban Mobility (consultancy for cities).