Honda Malaysia recently honoured Mr. Wilson Wong, the very first customer in Southeast Asia (ASEAN) to purchase and take delivery of the New City Sport Hybrid i-DCD, at Tenaga Setia Resources Sdn. Bhd. in Petaling Jaya. The official delivery came less than a month after the New City Hybrid was introduced in Malaysia.
Together with the New Jazz Hybrid, which met its first customer 4-weeks ago, Malaysia is the only country outside Japan to introduce the Sport Hybrid i-DCD system, supporting Honda Malaysia’s strategy to focus on Next Generation Advanced Technology. These Sport Hybrid models are the only Hybrid models in Malaysia priced below RM90,000, making them very attractive and ideal cars for discerning customers who are looking for value-for-money vehicles that are fun to drive with sporty performance.
In Japan, Honda has sold close to 865,000 units of Hybrid vehicles with the i-DCD system. Honda Malaysia Group Vice President Mr. Akkbar Danial said, “The New City and New City Sport Hybrid have been well received by Malaysians alongside other Honda models. We would like to express our heartfelt gratitude to our customers who have supported and placed their confidence in the Honda brand”
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Since its launch in March this year, the New City has strengthened its position as the B-segment leader by achieving more than 11,000 units sales in just four months. This record is consistent with the City’s popularity with Malaysians, having sold more than 260,000 units since it was officially introduced here in 2001.
Of the three variants of the New City, the E variant which is equipped with high value-for-money features is the most popular, recording over 40% of the sales, followed by the premium V variant at 39% and S variant at 21%. More than 31% of new owners preferred Modern Steel Metallic as the colour of their New City. White Orchid Pearl was also a hot favourite with 28% opting for this colour.
Tenaga Setia Resources Sdn. Bhd. Managing Director and Owner, Mr. Yeap Swee Chuan said, “The New City Sport Hybrid i-DCD has received much attention and admiration from visitors to our showroom. We are very chuffed that we were the one who sealed the deal with Mr. Wilson Wong, who turned out to be the very first customer of the New City Sport Hybrid. We strive to uphold outstanding customer service in accordance with Honda standards. In this thread, we will do our best to provide an excellent after sales experience to Mr. Wilson Wong and all our customers in order to achieve customer satisfaction”
Mr. Wilson Wong said, “I have been searching for a car that is family-friendly yet still offers sporty driving performance. I was very excited when I heard that Honda Malaysia is introducing the New City Hybrid as this model fits my requirements of a spacious model with good safety features, and is fuel efficient and suitable for daily use. After taking it for a test drive, I was even more impressed by the advanced technology in this model and the fact that it is able to provide a powerful and sporty driving performance as well. I am very happy with my new car and the services provided by the dealer”
To extend appreciation to Mr. Wilson Wong, who purchased a New City Hybrid in Modern Steel Metallic, Honda Malaysia presented him with tickets to the 2017 Formula 1 Petronas Malaysia Grand Prix in October and Modulo accessories package worth a total of RM5,070.
To celebrate the successful launch of the All-New CR-V (below) and deliveries of the first New City Hybrid and New Jazz Hybrid recently, Honda Malaysia is organizing a T3ST DRIV3 R3WARDS campaign on 18th to 31st August 2017. Any test drive of the All-New CR-V 1.5L Turbocharged Premium, New Jazz Sport Hybrid i-DCD and New City Sport Hybrid i-DCD at 91 Honda dealers will automatically put the potential customer in the running campaign.
300 lucky draw winners from this campaign will win cash vouchers worth RM300 each. For more information on the New City Hybrid or the T3ST DRIV3 R3WARDS campaign, customers can visit any of the 91 Honda authorised dealers nationwide or call Honda’s Toll Free number at 1-800-88-2020, or log onto www.honda.com.my.
