Honda Malaysia has opened its latest Honda 3S Centre in Malaysia, located in Skudai, Johor, by Wang Loo Motor (JB) Sdn. Bhd. (Wang Loo Motor). The opening of this new Honda 3S Centre is very timely to improve and expand the capacity to serve Honda’s increasing number of customers better. Including Wang Loo Motors’ new Honda 3S Centre, Honda Malaysia now has 17 authorised dealers and four 4S (Sales, Service, Spare Parts and Body & Paint) Centres in the Southern region, of which 10 authorised dealers and three 4S Centres are located in Johor. For customers’ convenience, Honda Malaysia is expanding its dealership network by opening dealerships in every major town throughout Malaysia.
Honda Malaysia Managing Director and Chief Executive Officer Mr. Katsuto Hayashi said, “For the first half of 2017, the total sales in the Southern region was more than 10,500 units, of which Johor contributed about 70%, which translated to more than 7,300 units. Overall, Southern region sales have contributed about 20% to Honda Malaysia’s total sales of 52,527 units. The Southern region sales was also recorded higher by 30% when compared to the same period last year”
Mr. Hayashi continued, “Customer satisfaction is most important for Honda, and we have started a strategic plan to ensure that customer service is emphasised and customer voice is always heard and acted on. One such step is to continuously enhance the sales and after sales experience of our expanding customer base, and fulfill our customers’ expectations”.
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Opened with an investment of RM22 million, Wang Loo Motor has equipped the 73,979 square feet (build-up) Honda 3S Centre with proper tools and the latest equipment according to Honda standards, which is operated by skilled technicians. The spacious centre houses 18 service bays that can accommodate up to 100 vehicles per day. This includes three fast service bays, 13 general repair bays, one tyre service bay and one air conditioning service bay. This Honda 3S Centre is expected to service up to 26,000 vehicles per year.
“Customers who send their cars to or visit the new Honda 3S Centre can enjoy the convenience of a comfortable and sizeable customer lounge and executive lounge while being served with a variety of hot drinks and snacks from the CafŽ Counter. Complimentary Wi-Fi services, Car Wash services, Kids Corner and a Surau are among the other facilities, which have been thoughtfully made available’ – Wang Loo Motor.
Wang Loo Motor will be drawing on its experience of running two Honda 3S Centres and track record of being a Honda CEO Award winner for two consecutive years (2015 & 2016) to provide service par excellence to customers in Johor. Since January this year, Honda Malaysia has introduced 5 new models,which are the BR-V, New City, New Jazz Petrol and New Jazz Hybrid, All-New CR-V and New City Hybrid.
Honda Malaysia is expected to launch another new model soon, making it six new models for 2017. With the launch of these new models and alongside existing models, Honda Malaysia recorded encouraging market acceptance by achieving an increased market share of 18.5% (Jan-June 2017), comparing the same period in 2016 with 14.4%. This achievement allows Honda Malaysia to strengthen its No.1 position in the non-National segment attained since 2015 as well as No.2 position in overall Total Industry Volume (TIV) attained since 2016. Honda Malaysia also announced that they are at No.1 position in market share among Honda’s global automobile operations in the first half of 2017.
With its strategy to focus on Next Generation Advanced Technology such as 1.5L Turbocharged engines, Sport Hybrid and Honda SENSING, Honda Malaysia is confident of achieving its 100,000 units yearly sales target by end of 2017, and also in view that the stable sales momentum has surpassed 52% of its annual sales target as of 30 June 2017.
To make an appointment or to find out more about the services and facilities, customers can contact Wang Loo Motor (JB) Sdn. Bhd. at 07-555 0033 or visit them at No.1, Jalan Jaya 1, Taman Mutiara Rini, 81300, Skudai, Johor Darul Takzim or log on to www.honda.com.my for more information.
The Gist…
– Wang Loo Motor (JB) Sdn. Bhd. invested RM22 million for its second Honda 3S Centre in Johor
– Located in Skudai, Johor, the new Honda 3S Centre will improve and expand capacity to serve HondaÕs increasing customer base in Southern region better
– Honda Malaysia now has 82 3S Centres in Malaysia
