Mercedes-Benz Malaysia Sdn Bhd (MBM), together with authorised dealer partner, MBSA Automotive Sdn Bhd, recently launched the temporary Mercedes-Benz MBSA Autohaus, the only Mercedes-Benz Autohaus in the historical city of Melaka. With an investment of RM1.2 million, the temporary Mercedes-Benz MBSA Autohaus is part of MBSA’s ongoing RM14 million investment to continue to set benchmarks of automotive distinction in product and after-sales care in the historical city of Melaka.
The gist…
- Mercedes-Benz Malaysia together with dealer partner, MBSA assures southern Mercedes-Benz fans of its signature premium excellence in product and after-sales care.
- Mercedes-Benz Malaysia maintains the lead in Malaysia’s premium automotive segment with the best products, distinctive service and best customer experience.
“As a brand that is driven by premium distinction, we believe that automotive excellence extends beyond the vehicle; it includes the entire customer experience. The launch of Mercedes-Benz MBSA Autohaus is a testament of the successful partnership between MBSA Automotive and Mercedes-Benz Malaysia, and also a commitment to our customers to continue strengthening our touchpoints in the region. With a total of RM45 million invested in southern region, we have five Autohauses that are dedicated to providing customer experience and service like no other. We will continue to delight and satisfy our customers with our ever-growing services and high standards of quality that are synonymous with the Mercedes-Benz brand,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.
Housed in an iconic building, Mercedes-Benz MBSA Autohaus is located in a fast-developing part of Melaka with a built-up area of 10,142 square feet. The Mercedes-Benz MBSA Autohaus is managed by 48 staff who are well-versed in sales and technical services in line with Daimler’s global standards.
Mercedes-Benz MBSA Autohaus is able to display nine vehicles with a dedicated customer lounge and event floor. For customers’ convenience under the same roof, financial services from Mercedes-Benz Services Malaysia and official Mercedes-Benz accessories and merchandise are also available.
“As the only premium authorised Mercedes-Benz dealer in Melaka, we are pleased to showcase an exclusive premium experience to our customers here. Melaka is a perfect spot for us as we combine Melaka’s historical values and the Mercedes-Benz brand heritage, offering a unique Mercedes-Benz brand experience to our esteemed customers in the southern region” said MBSA Automotive Malaysia Sdn Bhd, Dealer Principal, Mr Philip Beng.
With a total investment of RM1.2 million, the Mercedes-Benz MBSA Autohaus is fully compliant with the Mercedes-Benz Presentation System II (MPS II), the global Autohaus benchmark of customer experience, complete with the new Mercedes-Benz Corporate Identity (CI). Todate, Mercedes-Benz Malaysia has 31 dedicated dealerships nationwide delivering the best products and the best customer experience throughout customers’ entire journey.
The Mercedes-Benz MBSA Autohaus is located at No 1, 3, 5, Jalan KSB 16 Taman Kota Syahbandar, 75200 Melaka. For more information, log on to http://www.mbsa.mercedes-benz.com.my or call 06-2888854.
