Volvo Celebrates Its 90th Birthday With The Production Of The First New XC60

Volvo is celebrating its 90th anniversary this month and to mark the occasion, the company will start production of its recently launched XC60 mid-size SUV in Gothenburg, Sweden.

The new XC60 will leave the factory 90 years to the month after the first ever Volvo, the ÖV4, saw the light of day on April 14th 1927. This first Volvo sold a total of 275 vehicles in its life time, which was modest even in those days.

The new XC60 replaces one of the best-selling model in Volvo’s 90-year history. Volvo’s original XC60 became a phenomenon with climbing sales every years since it was first introduced in 2008. 7 years after it was revealed, it became the bestselling premium mid-sized SUV in Europe and in its 9th year it is still the best seller.

The current XC60 today represents around 30% of Volvo’s total global sales of 966,000 and this month the number of original XC60’s produced will surpass 1,000,000 units.

“Volvo is very proud of its history. The past 90 years have been exciting, but the 10 years left until the 100 year anniversary may come to be more exciting as industry focus shifts to autonomous driving, electrification and connectivity,” says Håkan Samuelsson, chief executive of Volvo Cars. “The new XC60 is in many ways the embodiment of these trends.”

Volvo claims the new XC60 is one of the safest cars ever made and offers the latest in safety technology, including the new Oncoming Lane Mitigation system which uses a steer assist to help mitigate head on collisions.

Volvo’s semi-autonomous driver assistance system, Pilot Assist, which takes care of steering, acceleration and braking on well-marked roads up to 130 km/h, is available in the new XC60 as an option.

With the new XC60 now on the market and gradually becoming available for order on markets across the globe, Volvo is set for another record year of sales in 2017.