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Finally, you would think that the large corporate brains of the Volkswagen Audi Group would have thought about sharing things between the many companies under that umbrella. Well, finally, Audi and Porsche have decided to just place nice together. Of course, there are a lot of corporate mumbo-jumbo and share ownership which determines a huge decision as this but come on.
Rupert Stadler and Oliver Blume, the Board of Management Chairmen of AUDI AG and Porsche AG, plan to cooperate even more closely now. The objective of the new initiative is to shape the mobility of the future together. Through the effective application of development capacities, an additional scope is to be created for the topics of electrification, digitisation and autonomous driving.
“The best brains of both companies will together set the technical course for the future,” stated Rupert Stadler, Chairman of the Board of Management of AUDI AG. “We are united by many shared values, above all, by our pursuit of the best solutions and the best offerings for our customers.”
“Together, we will make faster progress in the race for the mobility of the future. We will utilize the expertise of both companies and take advantage of synergies,” said Oliver Blume, Chairman of the Board of Management of Porsche AG. “We will cooperate wherever it makes sense. But we will also be very careful to maintain the differentiation between our brands. A Porsche is always a Porsche, and that will remain so in the future.”
Ok, you still have to give it to the Volkswagen Group as the many companies have already worked closely together, from Audi to VW and Porsche especially when it comes to their SUV line. In the coming months, joint teams of both Audi and Porsche will prepare the specific areas of cooperation and define the roadmap as far as 2025. The focus is on the joint development of shared vehicle architectures, modules and components. Project work will take place in various areas, each of which will be jointly headed by a representative of each brand.
