Hyundai has received the prestigious Red Dot Awards for the company’s outstanding design for the 4th year in a row. Both the Hyundai Azera – badged as Grandeur in Korea – and i30 (Elantra Sport) were recognized by the internationally-renowned awards programme, in ‘Transportation Design’ within the ‘Product Design’ category.
The Hyundai Azera was awarded with the Red Dot award for ‘high design quality’. Meanwhile, the all-new Hyundai i30 received an ‘Honorable Mention’, for its highly competitive design. These two vehicles represent the first implementation of Hyundai’s new signature design feature called the ‘Cascading Grille’.
The all-new i30 receives its third international accolade following the PIN UP Design Awards and 2017 iF Design Awards, at which judges praised its precise, refined lines that create a timeless and confident appearance.
Along with iF Design Awards and IDEA Design Awards, the Red Dot Awards represents the 3 most prestigious international design awards. Organized by Design Zentrum Nordheim Westfalen, the organization reviews compelling design works in a wide range of categories in various fields, including design innovation, to determine each year’s exemplar designs.
This year, the Red Dot jury of 21 international design experts, professors and journalists evaluated over 5,000 product design works from over 50 different countries, which were submitted to compete for the prestigious award. It is the 4th consecutive year Hyundai has featured in these awards, following recognition for the i10 and Genesis in 2014, i20 and Sonata in 2015, and IONIQ in 2016.
