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Volvo Shows Off Apple CarPlay [+video]

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Just as we reported on Apple’s latest offering for the car, Volvo also released that their XC90 will launch with this feature. And they aren’t shy about showing it off.

The interaction between Apple’s operating system and Volvo Cars’ newly-designed in car software and interface promise to transform the look and feel of a car’s interior. Volvo Cars’ interiors will be characterised by their simplicity and functionality, two qualities that unite both Volvo Cars and Apple.

“Apple’s clean and intuitive user interface is a perfect match with Volvo’s Scandinavian Design approach and our focus on fluid functionality,” says Håkan Samuelsson, President and CEO of Volvo Cars.

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The first car to offer Apple CarPlay will be the all new XC90 SUV which will be introduced later in 2014, one of the most anticipated cars of recent years, replacing the original XC90, which redefined the SUV and became the best selling model in Volvo Cars’ history.

With Apple CarPlay, users will immediately recognise their basic iPhone applications, such as phone, messages, music and navigation. The initial offer also features third party audio apps including Spotify, the popular music streaming service.

Volvo Cars’ portrait screen gives users the benefit of having both Volvo Cars and Apple content co-existing simultaneously, removing the need to switch between a dedicated car and iPhone screen.

Apple CarPlay integrates seamlessly with the Volvo Cars’ new user interface. Visually, it becomes part of the on-board system, displaying well-known icons for Apple applications.

“iPhone users will feel completely at home in a new Volvo. We have created a wholly-integrated user experience in our large portrait-oriented touch screen that takes the in-car mobile device experience to a new level. That, coupled with the obvious driver safety benefits of an advanced voice control system like Siri, made Apple a perfect match for Volvo,” says Håkan Samuelsson.

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Smooth connection

Apple CarPlay is available for iPhone 5s, iPhone 5c and iPhone 5 running the latest version of Apple’s iOS operating system. Apple CarPlay allows connection of the device to the car through a Lightning cable. The connection is based on a streaming H.264 video feed that returns user input from the touchscreen. Apple CarPlay will be available in forthcoming Volvo models based on the new Scalable Product Architecture (SPA), starting with the all-new Volvo XC90 later in 2014.