Isuzu celebrates another milestone this year as it marks a record year of clinching 6th placing in overall sales as the most popular vehicle brand in Malaysia, from 7th last year.
According to the overall sales figures released by the Malaysian Automotive Association (MAA), Isuzu Malaysia remains the best selling ELF light-duty truck for 7th consecutive years, and Forward medium-duty truck for the 3rd time.
Isuzu also continued its domination of the Malaysian truck market, taking a commanding 38.9% share of the market.
Sales volume for the Isuzu D-Max in the pick-up segment increased by 10% despite the decline in total industry volume (TIV) in this segment by 19%, which directly improved its market share from 11% to 15%. At a glance, both D-Max and mu-X are now the top truck brands in the market.
Last year, Isuzu remained the No. 1 commercial vehicle (CV) operator in Malaysia, although sales for the overall automotive industry performance plunged by 13%.
Commenting on the results of the 2016 market report by MAA, CEO Kenji Matsuoka said, “We are very pleased with our achievement as the preferred commercial vehicle brand in Malaysia again despite a less than positive outlook in the industry in 2016.”
He attributed the successful performance in retaining its position and improvement in market share, to the outstanding quality of their vehicles and its priority to customer satisfaction by conforming to its 3S concept of Sales, Service and Spare Parts.
“Moving up the ranking proves the quality of our products as well as our service. Our service staff takes pride in providing excellent after-sales service and personal attention to our customers by regarding them as ‘partners’,” he continued.
“We place high emphasis in training and are proud that the first batch of graduates from our own Isuzu Technical School (ITS) has been stationed at different authorized Isuzu servicecenters nationwide to elevate the level of customer satisfaction for that ‘Isuzu experience’,” said Matsuoka.
Amidst intense market forces against the industry as a whole, he added that the company’s broad initiative to reach out to its customers resulted in them setting up an office in Kuching in November last year, which contributed to the exceptional response by Malaysian drivers.
“Moving forward, we would like to emphasise our continued promise to constantly improve the quality of service and offerings inboth theCommercial Vehicles and Light Commercial Vehicles segments in Malaysia and to be the brand every trucker needs and trusts,” concluded Matsouka.
