Italian superbike brand Benelli has appointed Mforce Bike Holdings Sdn Bhd as the new distributor of Benelli’s motorcycles in Malaysia, effective on 1st February 2017. Under the agreement, Mforce Bike Holdings will be the assembler, distributor and will be providing after-sales service and spare parts for all Benelli’s products sold in the Malaysian market. Previously, Benelli Keeway has been the distributor for Benelli in Malaysia.
The National Sales Manager of Mforce Bike Holdings, Mr. Asri Ahmad assured that all existing Benelli’s owners will continue to enjoy all the benefits and the value added services provided by the company. In addition, all nationwide Mforce service centers shall provide after-sales service to all Benelli’s motorcycles sold from March 2017 onwards.
Mforce Bike Holdings plans to increase Benelli’s products range in Malaysia. There are a few new products launches in the pipeline including the introduction of the Leoncino 500, the 302R and the TRK 502.
Apart from the superbike series, Mforce Bike Holdings is looking forward to introducing Benelli’s first ever moped in April 2017. The 150cc super moped is equipped with 6-speed, water cooled, and fuel injection engine to comply with the Euro standard. This newly developed model has been rigorously tested over 20,000km and will definitely meet the expectations of Malaysian buyer who are looking for a super moped.
Aside from that, Mforce Bike Holdings plans to kicks off promotional events, exhibitions and marketing campaign to ensure that Malaysians are well known about the Italian brand. The company also urge all Benelli’s motorcycle clubs to contact their headquarters at 04 -554 1777 (Paul) for registration to their future events.
