Honda wants to make the new NSX’s ownership experience more meaningful, so each customer taking delivery of their brand new NSX is getting a customer video that shows his or her car’s exact specifications.
Honda calls this initiative “NSX Originals” and each video is customized to match the exact specs and options tied to their specific NSX, and features that particular vehicle’s serial number. To give you an idea, you can watch Jay Leno’s custom NSX, serial number three, via the YouTube link below.
https://www.youtube.com/watch?v=2KzAeU67SXw
There are 7 distinct versions of the film, each showcasing the power, dynamism and beauty of the NSX, alongside a unique development technology or manufacturing process at the Performance Manufacturing Center in Marysville, Ohio. Each video also begins with the NSX’s production number and ends by showing that vehicle’s specific mix of options.
“The Acura NSX is a bespoke supercar inspired by an original concept, and this campaign speaks directly to that heritage,” said Jon Ikeda, vice president and general manager of Acura.
Besides the personalised film, other perks NSX owners will receive along with their brand new NSX is a 1:18 scale model, crafted with exact exterior paint colour, interior scheme, and factory installed features (carbon fiber pieces, brake calipers, custom wheels, etc.) as their actual car.
Honda has just begun the NSX deliveries to customers in the United States, Europe and in Australia. However, the supercar doesn’t arrive in Japan until February 27, 2017.
