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Mercedes-Benz Malaysia Strengthens Market Position As Premium Market Leader

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Mercedes-Benz Malaysia (MBM) rounded up yet another record quarter with a solid performance across the board.

For the 3rd quarter of 2016, MBM extended the lead as the No. 1 Premium Brand in the Malaysian automotive market by recording further growth in sales and customer deliveries. The increase in investments of MBM’s local assembly, continuous enhancements of the Mercedes-Benz premium service and customer experience combined with a superior product portfolio were the key success factors.

According to Vice President Sales and Marketing, Passenger Cars, Mr Mark Raine, “In the first 9 months of 2016, MBM recorded 9,047 vehicles delivered to customers, which represents a 10% growth compared to the same period last year. Further extending our market share to 2.4%.”

This year only MBM has launched 10 new Mercedes-Benz models, that consist of the new E-Class; Mercedes-Benz SUVs; Mercedes-Benz C-Coupe, SLC and C-Class Cabriolet. The most recent model launched was the 3rd locally assembled hybrid vehicle by Mercedes-Benz, the C350e which further extends MBM’s EEV offensive strategy.

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The locally produced limousines and compact models contributed the biggest percentage of the company’s sales for the first 9 months of 2016 with 6,017 and 1,851 units sold respectively.

The Mercedes-Benz C-Class topped the sales chart for MBM’s limousine models with 3,733 units sold, representing a 90% jump compared to the first 9 months of last year. The Mercedes Benz E- and S-Class recorded 1,463 and 821 units sold respectively.

The A-Class remained the most popular compact model preferred by the Malaysian market with 829 units sold, representing a 21% increase compared to the first 9 months of last year. The CLA and GLA, continued to contribute to the positive growth for MBM’s compact range with 480 units and 473 units sold respectively.

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Following the overwhelming response for the Premium SUV range by Mercedes-Benz, the newly launched Mercedes-Benz GLE and GLC recorded an impressive 190 units and 964 units sold respectively in the first 9 months of 2016. The Mercedes-Benz Dream Cars rounded up MBM’s overall positive performance with 195 units sold in the 3rd quarter of 2016.

Driven by a growing demand for its vehicles, MBM increased its local production with a total of 6,424 vehicles produced for the first 9 months of 2016 (+15 %). MBM produces 8 Mercedes-Benz models locally, namely the Mercedes-Benz C180 Avantgarde, C200 Exclusive, C200 Avantgarde, C250 AMG, the new E-Class, S400h AMG, together with the recently launch first locally produced SUV, the GLC250 AMG, and the first locally produced plug-in hybrid, the Mercedes-Benz C350e. Moving forward, the newly completed MBM warehouse in Pekan is expected to further support MBM’s efforts to facilitate the growing demand for Mercedes-Benz vehicles.