Local automaker, Perodua has announced that the company has sold 150,900 vehicles in the first 9 months of the year, capturing an estimated total industry volume (TIV) market share of 36.1% on the back of a healthy delivery of its newest model, the Perodua Bezza.
Since its launch on 21st July 2016, Perodua already registered 20,000 Bezzas, which is the highest ever delivery within 90 days for a new model in its history.
“We thank our customers for choosing us as their brand of choice and we give our assurance that we will deliver the Bezza, in particular, with minimal waiting for our customers,” Perodua President and CEO, Datuk (Dr) Aminar Rashid Salleh said.
“On a year-to-year comparison, we are cautiously optimistic that we will further reduce the sales deficit gap which currently stands at 4.2%,” Aminar said.
In comparison, Perodua sold 157,500 vehicles in the first 9 months of 2015.
In the 3rd quarter of the year, Perodua sold 45,300 cars which was a decrease of 7.5% from 49,000 recorded in the 3rd quarter last year.
In terms of after sales, Perodua saw 1.51 million intakes enter its 201 service centres nationwide from 1st January to 30th September 2016 compared to 1.45 million intakes in the same period last year.
In terms of production, Perodua produced 153,700 vehicles for the first 9 months of the year, 9% lower compared with 168,300 vehicles produced in the same time period in 2015, which is a reflection of the current slow market situation.
“We believe that the 4th quarter of the year will continue to be challenging due to the current economic conditions as well as competitors’ sales activities,” Aminar said.
He said that in preparations for this challenge, Perodua has come up with several key initiatives to drive sales in the 4th quarter of this year.
These initiatives include the “Test Drive and Win” contest whereby the winner will stand a chance to win a Perodua Bezza Advance (with GearUp accessories); and an opportunity to win a holiday trip to China.
There are also savings for selected Perodua models in the month of October. To find out more info about this offer, visit your nearest Perodua showroom today.
