Based on Interbrand’s recently released 2016 “Best Global Brands” report, Toyota has once again earning the title of most valuable automotive brand in the world. On top of that, Toyota also became the first Asian company and only automaker to reach a top-5 spot on the list. Interbrand estimates Toyota’s 2016 brand value at $53.58 billion, up 9% from 2015.
Interbrand publishes the ranking of the top 100 brands based on a unique methodology analyzing the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectation. Three key aspects contribute to a brand’s value; the financial performance of the branded products or services; the role of the brand in the purchase decision process; and the strength the brand has to command a premium price, or secure earnings for the company.
Automotive brands accounted for 15 of the top 100 brands overall. Besides Toyota, Mercedes-Benz, BMW, Honda, Ford and Hyundai are among the other automakers that topped the list of the world’s 100 most valuable brands in 2016. While Nissan’s brand value climbed the most on a relative basis, up 22% to $11.1 billion in Interbrand’s valuation, Volkswagen’s declined the most, by 9%, to $11.4 billion.
This year also marks Tesla’s first appearances in the Interbrand Best Global Brands list of 100 top brands worldwide — at No. 100. Tesla’s brand was valued by Interbrand at $4 billion.
The 2016 rankings represent Interbrand’s 17th annual ranking of the world’s best brands.
