Ford Malaysia recently announced that its momentum has continued to start the new calendar year strong with January retail sales rising 19% from the previous month to 1,122 units.
The robust performance was led by continued strength in demand for the segment-defining all-new Ranger pickup, as well as solid monthly gains by the technology-packed all-new Focus, segment-leading all-new Kuga and recently-launched new Fiesta.
“These are certainly exciting times for Ford in Malaysia. Over the past few years, we have introduced a series of segment-leading vehicles and Malaysian consumers have responded with great enthusiasm,” said David Westerman, managing director, Malaysia and Asia Pacific Emerging Markets, Ford Motor Company.
“The steady market growth we are experiencing here in Malaysia reflects the widening strength and appeal of our brand as we continue to attract many new-to-Ford customers to our expanding showroom,” he added.
Currently, all-new Ranger continues to be Ford’s best-selling nameplate in Malaysia, delivering retail sales that rose 6% from December to 626 units.
Meanwhile, the significantly refreshed new Fiesta delivered its best monthly performance since being launched, with retail sales rising 39% from the prior month to 282 units. Apart from that, the all-new Ford Focus recorded January retail sales that jumped 26% from December to 125 units.
The all-new Kuga also contributed to the strong monthly performance with retail sales surging 64%.
Moving forward, Ford will soon introduce its multi-award-winning 1.0L EcoBoost engine to Malaysia, which will be available in the new Fiesta at the beginning of the second quarter. The 1.0L EcoBoost engine offers the power and performance of a conventional 1.6L petrol engine, with class-leading fuel economy and carbon dioxide emissions.
Ford will also launch the locally-assembled Transit in March to meet customer demand for a high-quality, reliable and affordable commercial vehicle in Malaysia.
In the second of half of the year, Ford will launch the all-new EcoSport compact urban SUV and its second global performance car in Malaysia, the Fiesta ST.
