The National Automotive Policy 2014 (NAP 2014) redirected the Malaysian automotive industry, taking the nation into the modern era of Energy Efficient Vehicles (EEVs).
By 2020, it is projected that some 85% of vehicles produced in the country will be energy efficient vehicles (EEVs), making Malaysia the regional hub for EEVs in ASEAN.
In line with this, the Malaysia Automotive Institute (MAI), as the sole organiser of the Malaysia Auto Show 2016, will set up a special booth at the Auto Show to share its vision as well as create awareness to help turn Malaysia into a regional base for Energy Efficient Vehicle (EEV) production.
Influenced by the ASEAN theme, the show will host many exhibitors from around ASEAN as well as local distributors and manufacturers, and is expected to attract 100,000 visitors.
“This year MAI aims to make the Malaysia Auto Show an even more immersive event, as it spearheads the showcase of future trends in the auto industry, especially among the latest energy efficient vehicles (EEVs) which also include hybrid and diesel powered vehicles,” said Dato’ MadaniSahari, Chief Executive Officer, Malaysia Automotive Institute.
“Numerous OEMs have undertaken EEV programs within their production facilities in Malaysia, and to date, more than 180 models and variants have been certified as EEVs,” said Dato’ Madani.
The ASEAN Auto Show that begin in 2015, is one of MAI’s flagship events. This year’s edition will be renamed as The Malaysia Auto Show 2016 and will be held from 10 – 13 November 2016 at the MINES International Exhibition and Convention Centre (MIECC).
The Malaysia Auto Show 2016 is set to become the biggest composite annual automotive show in Malaysia with manufacturers and distributors of cars, bikes, trucks as well as aftermarket dealers exhibiting their products.
More than 150 exhibitors from renowned vehicle brands, aftermarket and accessory products will lay out their extensive product range during the event.
The Auto Show has also been an enabler of car sales, matching car buyers with car brands and their models that span a broad spectrum of budgets, and where show visitors also get to view all the newly launched cars for the year, under one roof.
Car companies have lined up special deals available only at the event. These range from exclusive car deals and discounts offered only during these 4 days with attractive financial packages. There are also RM200, 000 worth of prizes to be won.
Visitors who place their bookings on a passenger car at the Malaysia Auto Show stand to win a Kia Rio X 1.4 Sedan worth RM78,000 in the“Buy a Car, Win a Car” contest sponsored by Naza Kia Malaysia.
Show sponsor AIG Insurance will be educating motorists about usage-based insurance. Another sponsor, DealerTech, that specialize in a sharing-app that turns a smartphone into a dealer and car sale information system will customise this system for car brands exhibiting at the Auto Show. DealerTech will also customise a voting system for the People’s Choice Car of the Year 2016. Visitors to the Malaysia Auto Show are invited to download the app at the Auto Show and vote for their Car of the Year.
Other Auto Show attractions lined-up include test drives of the latest multi-brand cars, sale of auto accessories and lifestyle products, commemoration of the 130th anniversary of Mercedes Benz and 100th anniversary of BMW, as well as a property exhibition in the Mezzanine floor.
