Genesis, the luxury automotive arm of Hyundai, will open its first dedicated brand space inside a newly built cultural complex ‘Starfield’ in Hanam, 30km east of Seoul. Being located in the high traffic area, the Genesis Studio is expected to attract lots of visitors, evoking their curiosity around the brand.
“We are very excited to open the Genesis brand’s first dedicated brand space, Genesis Studio. Visitors can easily drop by the Studio, and get a chance to know about Genesis. This space, located in a busy area, will serve to introduce our brand, and to raise visitors’ curiosity around it. We have also developed diverse concepts of brand spaces that fit for different objectives, so you will see more exciting brand spaces to come in the near future,” said Manfred Fitzgerald, Head of the Genesis brand.
Located on the second floor of the complex, the Genesis Studio will host the range-topping G90 limousine, G80, and G80 Sport. In particular, visitors can have an opportunity to experience the G80 Sport ahead of its official debut scheduled later this year in Korea.
Visitors will also experience the luxury and attention to detail of the materials and technologies through hands-on exhibits. For example, the doors of the G80 and G90 are displayed in Genesis Studio in all available combinations of exquisite exterior colours and artisan interior materials.
Moreover, the Genesis Studio provides a one-stop, stress-free customer experience where brand experience, test drives, purchases and consultation are conveniently offered to each customer. Genesis experts will deliver interesting stories and values behind the Genesis brand along with detailed information on Genesis vehicles. Visitors can also experience the comfortable yet dynamic driving performance of the Genesis range by test driving the vehicles, even at high speeds, on a range of specially-planned routes.
Starting from Genesis Studio in Hanam, Genesis plans to open more of these concept store in major markets around the world. The Genesis Studio in Hanam will open its doors to the public on 9th September 2016.
