In conjunction with the launch of the Proton Prevé in Santiago, Chile on 28 May 2016, Proton has officially opened its first 3S showroom with Andes Motor, Proton’s exclusive distributor in Chile. The 3S outlet, located in Irarrazaval, Santiago, 15 minutes away from the city centre.
The 3S centre is managed by Andes Motor, a subsidiary of the Kaufmann Group, a leading distributor of buses, trucks and luxury cars in Chile with a vast network to provide proven sales and after sales services.
“The 3S centre is important to provide excellent sales and after sales services to our customers. There are 3 service bays just behind the showroom which can be further expanded, if necessary. Overall, the 350 metre-square area can accommodate 3-4 cars to be serviced at any one time, with four dedicated parking bays for customers,” said Encik Mohd Khalid Yusof, Director of Transformation and Head of International Sales of Proton during the showroom opening.
Also present to witness the event was Mr Jorge Greene Diaz, General Manager of Andes Motor and Mr Maximilliano Sfeir, Business Manager of Proton; witnessed by His Excellency Dato’ Dr. Mohamad Rameez, Malaysian Ambassador to Chile.
In Santiago itself, there are 5 other 1S outlets located within the Oeste Plaza Mall, Ayr, Technocid, Technosur and Antivero. Apart from Santiago, other outlets are in Sucursal Pajaritos, Las Parcelas, Quilicura, San Bernado and Vespucio. The network is expected to grow with the addition of left-hand drive Exora and Saga models in the near future.
Pursuant to the showroom opening on the same day, the Proton Prevé was launched in Plaza Oeste, one of Santiago’s popular malls. The encouraging response at the launch, saw 1,000 people gathered to witness the lucky draw that granted one winner the chance to drive home a brand new Proton Prevé out of 2,000 entries received. His Excellency Dato’ Dr Mohamad Rameez and Cik Ezzwani Ahmad, Trade Commissioner of MATRADE in Chile were also present to witness the event.
Excited to see the encouraging response from the public, Maximilliano said, “We have confidence in the Proton Prevé. The media here have tested the car and given positive feedback. Marketing becomes effortless when the car can convince the market by itself.”
As mentioned in our previous post, Proton announced that the start of sales for the Prevé in Chile is targeted to be in May 2016 followed by the Exora and Saga in November 2016. Currently, the models that will be available for the Chilean market are the Prevé 1.6 Standard MT, Prevé 1.6 Executive MT and Prevé 1.6 Premium CVT.
In tandem with efforts to promote Proton products in Chile, Proton also handed over a Proton Exora to the Malaysian Embassy to help promote Malaysia in this Latin American country. HE Dato’ Dr Mohamad Rameez graciously received the MPV on behalf of the Embassy at the Irarrazaval showroom after its officiation.
