Malaysia’s No. 1 coating solutions provider, Nippon Paint has unveiled the Automotive Trend Colour 2016/17 which comes in 39 colours based on three key themes – Wander-Lust, New Eco and We Are One.
Optimised for the automotive industry, Automotive Trend Colours 2016/2017 were based on the Asia Pacific Chromazone Colour Forecasting Workshop that was organised by Nippon Paint collaboration with Colour Marketing Group. The initiative brought together 80 design professionals from across Asia to develop a truly Asian colour palette.
The Automotive Trend Colour initiative aims to be the reference point for professionals and users in automotive industry that includes cars, motorcycles, helmets and so on.
Available in Crystal, Pearl, Metallic and Solid finishes, the 39 colours are categorised under three key themed envisioned by the Trend Beyond Colours initiative.
These themes aim to distil the expansive cultures, way of life and trends of Asia into an Asian colour palette. For 2016/17, the Automotive Trend Colours will take a step further by injecting colour stories into each of the three key themes, thus enabling consumers to select colours they relate themselves to most.
Wonder-Lust is aimed at being an extension of automotive owners passionate and lively persona. Wonder-Lust’s palette of colours range from deep shades of blues, burgundy, chilli red to statement-making colours such as gold, and various shades of yellow. Wonder-Lust enables automotive owners to express their personality through colours that balances between energetic and flamboyance. Passionate yet controlled, proud yet not egoistic – cars clad with Wonder-Lust effortlessly portrays confidence and desires a second glance. Wonder-Lust is great for vehicles that want to exude sportiness.
New Eco pays homage to Mother Earth and all its unique environments by fusing dark earthy, autumn tones with blues, greens and whites into a palette of modern eco-colour schemes. New Eco projects a mature and refined choice of colour for luxury and hybrid vehicles.
We Are One defines a set of familiar colour schemes in fresh perspectives. We Are One is about being individually different yet connected as a human race. Multiple shades of blue, grey and green dominate this colour palette, offering consumers time-tested colours that transcend trends and seasons. Inviting, pleasant and calm, We Are One is versatile in application, be it compact cars, mid-sized sedans or MPVs.
“Taking leadership on colour innovations and our focus in the Asia markets, we at Nippon Paint are introducing these colours that is set to drive the trend for the current and coming years. We understand that cars are not merely modes of transportation but an extension of our personality and an emblem of our achievements in life. Similarly, just like decorative coatings, automotive colours can also be used as a platform for self-expression and this is an important facet for our consumers,” said Mr Alex Yoong, Assistant General Manager (Marketing) of Nippon Paint Malaysia Group, at the official launch of Automotive Trend Colour 2016/17 held at AutoFest 2016 in Kuala Lumpur.
“Nippon Paint believes that our automotive colour range is more than just colours. It’s the important back-end role of technology in our coatings that deliver front-end superior functionality and mesmerising colours. Case in point, we developed the colour Soul Red with a multi-layer reflection technology that marked its debut with the launch of Mazda6 and since then have become the signature colour of Mazda. We will be looking at more collaborations with various car brands in developing new colours for their auto range,” said Mr Alex Yoong.
