Honda is bringing to life the all-new 2016 Civic Coupe in a new integrated advertising campaign that highlights the vehicle’s role as the most stylish, refined, dynamic and connected car in its class.
In “Square,” 30-second ad, a world is depicted that is dominated by dull square forms, from square people and square dogs to square cars, even the ad itself is shown in a square format.
This “square” world is completely disrupted when the all-new Civic Coupe arrives, flaunting a new sleek design and sporty curves. The square format ad will also expand into full frame as the Civic Coupe arrives.
“The bold styling and dynamic performance of the all-new Honda Civic Coupe have reset customer expectations for the compact car experience,” said Susie Rossick, Assistant Vice President of Marketing at American Honda. “Our new campaign visually represents how the Civic Coupe is breaking the rules of conformity.”
You can check out Honda’s new Civic Coupe ad via the YouTube link below!
https://www.youtube.com/watch?v=ZJazux_BxQk&feature=youtu.be&awesm=honda.us_HondaSquare
