Following its successful launch in April this year and after having won the ‘Family Car of the Year’ at Car of the Year Awards Malaysia 2015, Nasim Sdn Bhd, the official distributor for Peugeot in Malaysia now introduces a new variant of the 308 called the 308 THP Active.
Unlike the standard 308 THP, this new variant is slightly more affordable with an estimated price of RM120,888. However it is equal in style, technology and safety to the standard 308 THP. Among its many highlights are the Efficient AT6 with Quickshift Technology, the ability to travel 800km on a full tank of fuel and the Peugeot i-Cockpit.
In terms of looks, the all-new Peugeot 308 front is dominated by the brand’s new front grille, and a strong lighting signature which consists of the Halogen projector headlamps with levelling, LED day time running lights and fog lamp. The high quality of design continues at the rear, with the three Peugeot lion ‘claws’ drawn by the rear LED lamps.
The powertrain is fortified with Japan’s Aisin-made efficient AT6 with Quickshift Technology transmission hardware featuring a 6-speed automatic gearbox. The Peugeot 308 THP Active features a multiple award-winning Turbo High Pressure (THP) engine, a powerplant that combines high pressure direction injection coupled with advanced turbocharger technology which churns out 152ps and 240Nm of torque. The engine is also environmentally friendly with a combination results in fuel efficiency of 6.5-litre/km.
One major highpoint found in the 308 THP Active cabin is the Peugeot i-Cockpit which consists of four integrated components: a premium compact steering wheel for an intense dynamic sensation, a high position head-up instrument panel with stylishly symmetrical design needles to easily view without taking the driver’s eyes off the road ahead, a high centre console, and a 9.7-inch HD Multifunction Touchscreen for intuitive driving.
Interior features include an automatic dual-zone climate control, unique vehicular configurations, premium Metax fabric seats, automatic electric parking brake, high fidelity Arkamy’s sound staging with six speakers, multimedia capabilities to power the radio, iPod, and audio streaming; telephone management tools for seamless access to contacts and profiles, call waiting control. With the prime positioning of the multifunction touchscreen, full digital connectivity via Bluetooth (hands-free kit) and USB is also made hassle-free.
The driving experience of the Peugeot 308 THP Active draws on the brand’s expertise in suspension and steering, and takes them to greater heights due to the benefits of the new generation Efficient Modular Platform (EMP2). It is responsible for a total of 140kg weight reduction of the car, and overall enhanced performance.
The all-new Peugeot 308 THP Active comes complete with full safety features such as 6 airbags and an Electronic Stability Program (ESP) featuring Anti-Lock Braking System (ABS), Electronic Brake Distribution (EBD), Emergency Brake Assist (EBA), Anti-Skid Regulation (ASR) and Dynamic Stability Control (DSC). Other safety features include Hill Start Assist, two sets of ISOFIX points at the rear for child seats, one touch power windows with anti-pinch and Peugeot Rolling Code Transponder immobilizer security with perimetric, volumetric and anti-tilt alarm. Certified safe, the 308 THP Active earned a five-star rating by Euro NCAP.
Available in 5 stunning colours – Artense Grey, Bianca White, Nera Black, Ruby Red and Mocha Brown, the all-new Peugeot 308 THP Active is now open for booking with an estimated price of RM120,888.
All Peugeot models come with 5-year warranty with unlimited mileage together with Nasim’s 24-hour Peugeot Assistance service, complimentary access to the Peugeot Lounge at Subang Airport and Peugeot Privilege membership.
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